Core language building blocks: variables, data types, operators, conditionals, loops, with small hands-on exercises to build confidence writing PHP scripts.
Author: SuperAdmin
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Getting Started: Environment, Tools & Workflow
Set up a professional dev environment (PHP, MySQL, phpMyAdmin/MySQL Workbench, Composer, VS Code), use version control (Git/GitHub), and learn a productive development workflow with local servers and debugging basics.
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Capstone Project + Certification & Interview Prep
Learners produce a full digital marketing plan, launch small campaigns, present results, and receive a graded certificate. Includes resume, portfolio templates, and mock interview coaching to land jobs or freelance clients.
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Legal, Privacy & Digital Advertising Compliance
GDPR, CCPA-style basics, consent best practices, ad policy compliance (platform-specific), copyright basics and how privacy-first changes affect measurement and strategy.
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AI, Automation & Martech Stack (Tools, APIs & Ethics)
Practical use of AI for research, content generation, personalization, automation workflows, plus toolbox architecture (CRM, CMS, automation, analytics), governance, and ethical/data privacy considerations.
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Influencer, Affiliate & Partnership Marketing
Strategy for influencer selection, campaign briefs, performance influencer metrics, affiliate program setup, contracts, disclosure compliance, and ROI tracking.
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Growth Hacking, Funnels & Paid/Organic Integration
Rapid experimentation frameworks, viral loops, referral programs, funnel design (TOFU/MOFU/BOFU), lifecycle growth loops, and how to coordinate paid/organic for compounding growth.
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E-commerce & Marketplaces (Shopify / Amazon Basics)
Product listing optimization, conversion funnels, merchandising, paid product campaigns, email flows for buyers, subscription models, and marketplace fundamentals (Amazon, Etsy) for selling online.
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Analytics, Data & Measurement (GA4 + Tagging + Dashboards)
Practical setup of tracking (GA4, events, GTM), KPI frameworks, cohort analysis, attribution basics, reporting best practices and building executive dashboards that drive decisions.
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Conversion Rate Optimization (CRO) & Landing Page Design
Use analytics and user research to design and test landing pages and funnels: A/B testing, heuristic audits, persuasion principles, microcopy, trust signals and heatmap/analytics interpretation.