We are already familiar with the term search engines. Google, Yahoo, and Bing are search engines we use in our everyday lives. Whenever we want to find information, we simply type a keyword into a search engine, and it displays the most relevant websites related to that query.
The word “optimization” means to improve or modify something to its best possible form. Search Engine Optimization (SEO) is the process of improving a website according to the standards and guidelines set by search engines.
In SEO, we optimize different elements of a website so that search engines can easily understand its content. When a website meets these standards, search engines start considering it more relevant and trustworthy. As a result, the website begins to appear higher in search results often on the first page when users search for related keywords.
There are TWO main processes of Search Engine Optimization:
- On-Page Optimization
- OffPage Optimization
On-Page Optimization
On-Page Optimization is the process in which the text of the webpage is modified according the standard of search engines. On-Page optimization is further divided in two processes:
- Keyword Analysis
- Content Writing
Keyword Analysis
Keyword Analysis is the starting point of search marketing campaigns. It is the process of finding keywords used in search engines by potential customers.
Content Writing
This is the process of writing the optimized text for the web page. The text will consider optimized when it adheres with the rules of the search engines.
Off-Page Optimization
On-Page Optimization is the process of making a website popular among other websites. Website is considered famous when its link is appeared on various other websites of the world. Ideally it should be done by the happy clients of that website. However, instead of waiting for the clients to discuss the website over the internet, we ourselves put our website link over other websites of directory, articles, social bookmarking, forums and blogs.
Off-Page Optimization is explained in greater details later. “Link Building” is the only process which is performed in Off-Page optimization.
Link Building
The process of putting a website link on others’ websites is known as Link Building.
SEO Opportunities
Following are the SEO opportunities that can be applied once you are expert in Search Engine Optimization:
- Job Opportunities
- Start your business of SEO services
- Earning Through Google Adsense
Job Opportunities
Refer mustakbil.com or rozee.pk for the jobs. Keywords analysis, content writing and Link building are the three major components of SEO. The good news is that if you have the skills of link building only, even then many jobs are waiting for you. Similarly if you are good in Content Writing only, or Keyword Analysis, many jobs in the market are open for you. However if you are good in all the three areas of SEO i.e Keyword Analysis, Content Writing and Link Building you can enjoy the job openings of SEO expert.
Fresh Link Builders of ITHeight get jobs immediately of 12,000 to 15,000 Pak Rupees. However, Link Builders of 6 to 8 months are earning 18,000 to 20,000 Pak Rupees.
Fresh SEO (Search Engine Optimizers) are earning 15,000 Pak Rupees. 4 to 6 months experienced SEOs are earning 25,000 to 30,000. 1 Year experienced SEOs are earning 55,000 to 75,000 Pak Rupees.
I have observed, after 1 year of experience, people start their own business of SEO services.
Start your Own Business of SEO Services
Once you are skilled in SEO, you may start your own business of SEO services. There are certain websites like Freelancer.com, ODesk.com, ELance.com, Guru.com etc. where you can get the projects from the international market. People all around the world put their project requirements on these websites and skilled workers contact them for working over their project. Hundreds of students and professionals are working nowadays as freelancers and earning a handsome amount of money as a Freelancer.
Become a freelance service provider. The term “Freelancer” means “Working for different companies at different time rather than being permanently employed by one company”. Freelancers work from their home using their own laptop. Working as a freelancer is very easy you don’t need to travel from home to the office, thus it saves a lot of travelling time and expense.
Earning Through Google Adsense
Thousands of companies across the globe pay Google in order to show their website link in the paid part of Google. Google shows their link not only when someone searches their relevant keywords, but also forward these ads to those website that have taken the scheme of Google Adsense. Website owners build their website on various topics and then apply for Google Ads. Once Google Adsense account is approved they start showing ads. When the visitors click on those ads the website owner gets paid by Google.
Google adsense is a big source of income of thousands of websites owner which have placed Google ads on their websites.
It is highly recommended that students search “Top Adsense earners in Pakistan”, “Top Adsense earners in India”, “Top Adsense earners of world”. You will find that people in Pakistan, India and across the globe are earning a handsome amount of money through Google Adsense. Remember that Google approves Adsense only for those websites, which have high number of visitors from Search Engines.
Therefore a website must be search engine optimize for getting Google Adsense account.