Category: DMM

Learners produce a full digital marketing plan, launch small campaigns, present results, and receive a graded certificate. Includes resume, portfolio templates, and mock interview coaching to land jobs or freelance clients.

GDPR, CCPA-style basics, consent best practices, ad policy compliance (platform-specific), copyright basics and how privacy-first changes affect measurement and strategy.

Practical use of AI for research, content generation, personalization, automation workflows, plus toolbox architecture (CRM, CMS, automation, analytics), governance, and ethical/data privacy considerations.

Strategy for influencer selection, campaign briefs, performance influencer metrics, affiliate program setup, contracts, disclosure compliance, and ROI tracking.

Rapid experimentation frameworks, viral loops, referral programs, funnel design (TOFU/MOFU/BOFU), lifecycle growth loops, and how to coordinate paid/organic for compounding growth.

Product listing optimization, conversion funnels, merchandising, paid product campaigns, email flows for buyers, subscription models, and marketplace fundamentals (Amazon, Etsy) for selling online.

Practical setup of tracking (GA4, events, GTM), KPI frameworks, cohort analysis, attribution basics, reporting best practices and building executive dashboards that drive decisions.

Use analytics and user research to design and test landing pages and funnels: A/B testing, heuristic audits, persuasion principles, microcopy, trust signals and heatmap/analytics interpretation.

End-to-end email program building: list growth, segmentation, deliverability, lifecycle automations, lead-nurture flows, personalization and measurable campaign experiments tied to LTV.

Practical modules on high-converting copy, UX writing, headline formulas, thumbnail & graphic best practices, plus short-form video production (planning, scripting, filming with phones, editing, CTA techniques).