Category: SEO

Link quality vs quantity, white-hat outreach, content promotion strategies, broken-link building, PR and brand signals. Create an outreach email sequence and a backlink prospect list for one page.

Product page SEO, category pages, faceted navigation handling, schema for products, paginated content, & conversion optimization. Optimize a product page for both SEO & conversion (title, description, schema, images).

Local ranking factors, Google Business Profile optimization, citations, local schema, reviews, and map pack tactics. Audit and optimize a local business listing and build a citation checklist.

Why structured data matters, common schema types (articles, product, FAQ, breadcrumbs, events), testing with Rich Results Test. Add JSON-LD schema to a product or article page and validate it.

Building scalable URL structures, siloing topics, internal link equity, breadcrumb and faceted navigation handling for SEO. Redesign the information architecture for a small site and provide an internal linking plan.

Largest Contentful Paint (LCP), First Input Delay (FID) / Interaction to Next Paint (INP), Cumulative Layout Shift (CLS), mobile friendliness and accessibility best practices. PageSpeed Insights and Lighthouse to score pages and propose 5 speed improvements.

robots.txt, sitemaps, canonicalization, hreflang basics, indexability, crawl budget, diagnosing crawl/index problems. Run a site crawl, identify 10 technical issues, and prioritize fixes.

Editorial calendars, pillar/cluster model, writing for users and search, E-E-A-T (experience, expertise, authoritativeness, trust), optimizing images and media. Create a 3-month content calendar and one long-form pillar page outline.

Title tags, meta descriptions, header tags, URL structure, content freshness, content-length best practices, keyword placement and semantic/LSI usage. Optimize a blog post for target keywords and measure readability & keyword distribution.

Keyword types (informational/commercial/transactional), intent mapping, keyword volume vs difficulty, keyword clustering and topic modelling. Using a keyword tool to build a cluster for one product/service and map intent to page types.