Setting business goals (traffic, leads, revenue), mapping KPIs (sessions, conversions, rankings), building an SEO roadmap and prioritization (impact vs effort). Create an SEO brief with 3 prioritized goals and success metrics.
Category: SEO
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SEO Fundamentals & How Search Engines Work
Purpose of SEO, organic vs paid search, basics of crawling/indexing/ranking, major search engines and SERP features. Starter guide; examine SERP features for 5 queries.