End-to-end audit steps (crawl, index, on-page, links, UX), documenting issues, estimating impact, and creating an actionable remediation plan. Perform a full SEO audit on a real site and deliver a prioritized audit report.
Tag: MODULE
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SEO Tools & Platforms (Hands-on: GSC, GA4, Ahrefs/SEMrush, Screaming Frog)
How to use Google Search Console and GA4 for insights, plus an overview of top paid and free SEO tools and when to use each. Complete tasks in GSC and GA4 (submit sitemap, check coverage, analyze queries) & run a keyword / competitor report in a paid tool.
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Off-Page SEO, Link Building & Outreach
Link quality vs quantity, white-hat outreach, content promotion strategies, broken-link building, PR and brand signals. Create an outreach email sequence and a backlink prospect list for one page.
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E-commerce SEO & Product Optimization
Product page SEO, category pages, faceted navigation handling, schema for products, paginated content, & conversion optimization. Optimize a product page for both SEO & conversion (title, description, schema, images).
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Local SEO & Google Business Profile
Local ranking factors, Google Business Profile optimization, citations, local schema, reviews, and map pack tactics. Audit and optimize a local business listing and build a citation checklist.
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Structured Data & Rich Results (Schema Markup)
Why structured data matters, common schema types (articles, product, FAQ, breadcrumbs, events), testing with Rich Results Test. Add JSON-LD schema to a product or article page and validate it.
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Site Architecture, Internal Linking & Navigation
Building scalable URL structures, siloing topics, internal link equity, breadcrumb and faceted navigation handling for SEO. Redesign the information architecture for a small site and provide an internal linking plan.
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Core Web Vitals & Page Experience (Performance & Mobile)
Largest Contentful Paint (LCP), First Input Delay (FID) / Interaction to Next Paint (INP), Cumulative Layout Shift (CLS), mobile friendliness and accessibility best practices. PageSpeed Insights and Lighthouse to score pages and propose 5 speed improvements.
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Technical SEO, Crawling, Indexing & Site Health
robots.txt, sitemaps, canonicalization, hreflang basics, indexability, crawl budget, diagnosing crawl/index problems. Run a site crawl, identify 10 technical issues, and prioritize fixes.
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Content Strategy & Content Creation for SEO
Editorial calendars, pillar/cluster model, writing for users and search, E-E-A-T (experience, expertise, authoritativeness, trust), optimizing images and media. Create a 3-month content calendar and one long-form pillar page outline.

